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* Public Television Stations * Cancer Support Organizations * Organizations Reaching the Underserved * Childhood Cancer Survivors * Patients, Siblings, and Extended Families * Pediatric Oncology Teams * Children’s Hospitals * Health Voluntaries * Hospice and Palliative Care Community * Faith Community * Professional Medical Associations * Primary and Secondary Schools * Local Governments * Public Health Services
To support the campaign, ITVS and its partners will develop and distribute innovative resources, including:
- Discussion materials and fact sheets
- Video modules and other video resources from the series
- Outreach website
- Station outreach grants
- Newsletters and other materials
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Each year in the United States, approximately 12,500 children and adolescents are diagnosed with cancer. That translates into two average-sized classrooms of young people diagnosed each school day.[1] Cancer places an enormous burden on families. A surprising number of factors, often far removed from the field of medicine, influence the outcome for a given child. Parental work life, immigration status, access to transportation and household nutrition—all of these and more impact the journeys of children with cancer.
The national broadcast of A LION IN THE HOUSE seeks to galvanize public attention around childhood cancer. The Independent Television Service (ITVS) is working with a committed group of national partners to lead a community engagement campaign focusing on some of the key issues presented in this landmark public television series. This broad campaign is organized to support work in many areas, including cancer health disparities, survivorship and pediatric end-of-life and bereavement care. Each of these focus areas will address the impact on families.
The ITVS network of community-based outreach professionals will work with our partners and public television stations to hold screenings, workshops and forums. ITVS will leverage opportunities created by the broadcast to help national partners, public television stations and local community advocates pursue the following goals to:
- Engage and strengthen local collaborations among caregivers, educators, medical professional and others including families and young people living with cancer.
- Support patients and their families, professionals and the general public, with educational resources and opportunities for community engagement.
- Heighten awareness of childhood cancer warning signs and the importance of survivor follow-up care.
- Empower young adult cancer survivors to take proactive steps to ensure their long-term health and help them and their families become skilled advocates for change.
- Educate communities about the need for palliative, hospice and bereavement care for children and families and stimulate efforts to improve these services.
- Increase public awareness of disparities in diagnosis, treatment and survivorship among underserved population and help create momentum for change regarding gaps in care and barriers to care.
- Promote efforts by healthcare and social service professionals to provide culturally sensitive and appropriate support.
- Increase the volunteer base and support for organizations serving families with childhood cancer.
Download the Campaign Overview PDF >>
References
1. CureSearch
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