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  • Watch the story of the real mad men – and women – who changed the way we feel, see, and buy.

    Watch the story of the real mad men – and women – who changed the way we feel, see, and buy.

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  • Hal Riney describes the innovative Saturn car campaign.

    Hal Riney describes the innovative Saturn car campaign.

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  • Cliff Freeman of Cliff Freeman and Partners

    Cliff Freeman of Cliff Freeman and Partners

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  • Legendary New York adman George Lois

    Legendary New York adman George Lois

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  • Chad Tiedeman, installing outdoor advertising

    Chad Tiedeman, installing outdoor advertising

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  • Hal Riney (1932-2008) of Hal Riney and Partners

    Hal Riney (1932-2008) of Hal Riney and Partners

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  • Jeff Goodby of Goodby, Silverstein & Partners

    Jeff Goodby of Goodby, Silverstein & Partners

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  • Lee Clow, surfer and chairman and chief creative officer of TBWA WorldwideChiatDay

    Lee Clow, surfer and chairman and chief creative officer of TBWA WorldwideChiatDay

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  • Lee Clow, surfer and chairman and chief creative officer of TBWA WorldwideChiatDay

    Lee Clow, surfer and chairman and chief creative officer of TBWA WorldwideChiatDay

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  • Doug Pray, director of Art & Copy

    Doug Pray, director of Art & Copy

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The Film

You may thank (or curse) the creative people in Art & Copy for such familiarly evocative slogans as "Just Do It," "I ♥ NY," "Where's the Beef?" "Got Milk?" "Think Different," and brilliant campaigns for everything from cars to presidents. Love them or loathe them, they have mastered the art of persuasion through hard work and seemingly boundless creativity.

Art & Copy reveals the work and wisdom of some of the most influential advertising creatives of our time — people who've profoundly impacted our culture, yet are virtually unknown outside their industry. Exploding forth from advertising's "creative revolution" of the 1960s, these artists and writers all brought a surprisingly rebellious spirit to their work in a business more often associated with mediocrity or manipulation: George Lois, Mary Wells, Dan Wieden, Lee Clow, Hal Riney and others featured led the way in the advertising revolution. They managed to grab the attention of millions and truly move them. Visually interwoven with their stories, TV satellites are launched, billboards are erected, and the social and cultural impact of their ads is brought to light in this exploration of art, commerce, and human emotion.

The Filmmakers

  1. Doug PrayDirector
  2. Michael NadeauProducer
  3. Jimmy GreenwayProducer