SIGNAL TO NOISE: life with television


TO READ - PRINT RESOURCES


Media Literacy


The Kid's Guide to Social Action
(Barbara Lewis, Free Spirit Publishing, 1991).
This booklet contains a chapter on media, consumer action and democratic citizenship skills. Free Spirit Publishing, 400 First Ave North, Suite 616, Minneapolis, MN 55401-1730, (Phone) 800-735-7323.

Questioning the Media: A Critical Introduction
(John Downing, Ali Mohammadi and Anabelle Sreberny-Mohammadi, Sage, 1995).
This book of essays by leading media thinkers provides a valuable "crash course" for those preparing to teach/lead media literacy groups. Sage, 2455 Teller Road, Thousand Oaks, CA 91320, (Phone) 805-499-0721.

Teaching the Media
(Len Masterman, Routledge, 1988).
This is a useful book on media education with chapters on media determinants, rhetoric, ideology and audiences. It has an extensive annotated bibliography. Routledge, 7625 Empire Drive, Florence, KY 41042, (Phone) 800-634-7064.

Visual Messages: Integrating Imagery into Instruction
(David Considine and Gail E. Haley, Libraries Unlimited, 1992).
This book provides background and activities for dozens of topics from 'why study television' to advertising, violence and stereotyping. Libraries Unlimited, Box 6633, Englewood, CO 80155-6633, (Phone) 303-770-1220.


Advertising/Industry


Advertising, the Uneasy Persuasion: Its Dubious Impact on American Society
(Michael Schudson, Basic Books, 1986)
Basic Books/Harper Collins, P.O. Box 588, Dunmore, PA 18512, (Phone) 800-331-3761).

Captains of Consciousness: Advertising and the Social Roots of Consumer Culture
(Stuart Ewen, Harper Collins, 1986).
An in-depth discussion of the impact of advertising on consumers. Harper Collins, Box 588, Dunmore, PA 18512 (Phone) 800-331-3761.

Culture, Inc.
(Herb Schiller, Oxford University Press, 1989).
The book examines culture as a commodity, from museums to broadcast TV. Oxford University Press, 2001 Evans Road, Cary, NC, 27513-2009, (Phone) 800-451-7556.

Cultural Politics in Contemporary America
(Edited by Ian Angus and Sut Jhally, Routledge, 1989)
A collection of essays on contemporary media issues. Routledge, 7625 Empire Drive, Florence, KY 41042, (Phone) 800-634-7064.

The Media Monopoly
(Ben Bagdikian, Beacon Press, 1992).
A ground-breaking analysis of the effects of monopolization in the media industries. Beacon Press, 25 Beacon St., Boston, MA 02108-2892.

The Sponsored Life
(Leslie Savan, 1995).
A collection of columns by Savan critiquing the advertising industry. KOEN Book Distributors, (Phone) 800-257-8481.


Media History & Criticism


Age of Missing Information
(Bill McKibben, Penguin, 1993)
Penguin, U.S.A., 120 Woodbine Street, Bergenfield, NJ 07621, (Phone) 800-253-6476.

Channels of Discourse Reassembled
(Robert Allen, University of North Carolina Press, 1987).
A collection of essays about television and modern society. University of North Carolina Press, P.O. Box 2288, Chapel Hill, NC 27515-2288, (Phone) 800-848-6224.

Culture, Society and the Media
(Gurevitch and Bennet, Methuen, 1982).
Collection of essays on media theory, ideology and ownership. Includes Stuart Hall's "The Rediscovery of 'Ideology': Return of the Repressed in Media Studies." Available from Routledge, 7625 Empire Drive, Florence, KY 41042, (Phone) 800-634-7064.

Desperately Seeking the Audience
(Ien Ang, Routledge, 1991)
This book discusses the relationship between viewers, programming, and the television industry. Routledge, 7625 Empire Drive, Florence, KY 41042, (Phone) 800-634-7064.

Mediating History: The MAP Guide to Independent Video by and about African-Americans, Asian-Americans, Latino and Native American People
(Abrash and Egan, New York University Press, 1992)
This book contains video listings, essays and a directory of resources. New York University Press, 70 Washington Square South, New York, NY 10012, (Phone) 800-996-6987.

Mediations: Forays into the Culture and Gender Wars
(Elayne Rapping, South End Press, 1994)
Essays on the role women play in the media. Available from the Center of Media Literacy. (See "Organizations in the United States")

Pedagogy of the Oppressed
(Paulo Freire, Continuum, 1996)
An influential educational theory where students learn by being taught to think critically. Continuum, 370 Lexington Avenue, New York, NY 10017, (Phone) 212-953-5858.

Queer Looks: Perspectives on Lesbian and Gay Film and Video
(Martha Gever, John Greyson, Pratibha Parmar, Routledge, 1993).
The book contains contemporary essays about lesbian and gay media. Routledge, 7625 Empire Drive, Florence, KY 41042, (Phone) 800-634-7064.

Representing Reality
(Bill Nichols, Indiana University Press, 1992)
A discussion of styles, strategies and structures used in documentary filmmaking. Indiana University Press, 601 Morton Street, Bloomington, IN 47404, (Phone) 800-842-6796.

Resisting the Virtual Age: The Culture and Politics of Information
(Edited by James Brook and Iain Boal, City Lights, 1995)
A collection of essays about issues in the information age. Subterranean Company, Box 160, 265 S. 5th St., Monroe, Oregon, 97456 (Phone) 800-274-7826.

Understanding Media: The Extension of Man
(Marshall McLuhan, McGraw Hill, 1964).
McLuhan's perspective on the history of media. M.I.T. Press, Book Order Department, 55 Hayward Street, Cambridge, MA 02142, (Phone) 617-253-5646.

Video Culture: A Critical Investigation
(John Hanhardt, Visual Studies Workshop Press, 1986).
This book covers the history of video theory and art.

Watching Race: Television and Signs of Blackness
(Herman S. Gray, University of Minnesota Press, 1995).
University of Minnesota Press, 111 Third Avenue South, Suite 290, Minneapolis, MN 55401, (Phone) 800-388-3863.

Ways of Seeing
(John Berger, Penguin, 1972)
A discussion of how social culture affects individual perception. Penguin U.S.A., 120 Woodbine Street, Bergenfield, NJ 07621, (Phone) 800-253-6476.


News


Deciding What's News: A Study of CBS, NBC News, Newsweek & Time
(Herbert Gans, Vintage, 1980)
Random House, Inc., 400 Hahn Road, Westminster, MD 21157, (Phone) 800-733-3000.

Inventing Reality: The Politics of News Media
(Michael Parenti, St. Martin's Press, 1993).
The influence of the media on the audience's perception of reality. St. Martin's Press, 175 5th Avenue, New York, NY 10010, (Phone) 800-288-2131.

Manufacturing Consent: The Political Economy of the Mass Media
(Edward S. Herman and Noam Chomsky, Pantheon, 1988).
The authors contend that an underlying elite consensus structures almost all facets of the news. Random House Inc., 400 Hahn Road, Westminster, MD 21157, (Phone) 800-733-3000.

Unreliable Sources: A Guide to Detecting Bias in the News Media
(Martin A. Lee and Norman Solomon, Carol Publishing, 1990).
From the group, FAIR (Fairness and Accuracy in Reporting), a guide to bias in the news. Carol Publishing Group, 120 Enterprise Avenue, Secaucus, NJ 07094, (Phone) 800-447-2665.


Production


Directing the Documentary
(Michael Rabiger, Reed Publishing, 1992).
A comprehensive guide to producing documentary. Butterworth Heinemann, 80 Montvale Avenue, Stoneham, MA 02180.

ROAR: The Paper Tiger Guide to Media Activism
(The Paper Tiger Collective, 1991).
An activist guide to production. Paper Tiger, 339 Lafayette St., New York, NY 10012.

Working with Video: A Comprehensive Guide to the World of Video Production
(Brian Winslow & Julia Keydel, 1986).
Billboard Publications, Inc. 1515 Broadway, New York, NY 10036


Television


Boxed In: The Culture of TV
(Mark Crispin Miller, Northwestern University Press, 1988).
A collection of essays on the effects of television. Northwestern University Press, Chicago Distribution Center, 1103 S. Langley Avenue, Chicago, IL 60628, (Phone) 800-621-2736.

Inside Prime Time
(Todd Gitlin, Random House, 1985).
Random House Inc.. 400 Hahn Road, Westminster, MD 21157, (Phone) 800-733-3000.

Tube of Plenty
(Erik Barnouw, Oxford University Press, 1990)
The history of American broadcasting. Oxford University Press, 2001 Evans Road, Cary, NC 27513-2009, (Phone) 800-451-7556.

Watching Television
(Todd Gitlin, Pantheon, 1986)
An excellent series of essays on television issues such as the news, soap operas, advertising, children's TV and MTV. Random House Inc., 400 Hahn Road, Westminster, MD 21157, (Phone) 800-733-3000.


Journals/Newsletters


Adbusters
1243 West 7th Avenue, Vancouver, BC V6H 1B7, Canada, (Phone) 604-736-9401, (F) 604-737-6021, email: adbusters@adbusters.org.
Critical information on advertising and "counter-advertising" from The Media Foundation. (See "Organizations outside the United States")

Advertising Age
Subscription Dept., 965 East Jefferson Avenue, Detroit, MI 48207, (Phone) 800-678-9595
An insider look at the business.

Afterimage
Visual Studies Workshop, 31 Prince Street, Rochester, NY 14607, (Phone) 716-442-8676 A publication of the Visual Studies Workshop.
Afterimage is devoted to theoretical writing and listings of happenings in video and other art forms.

American Demographics
108 N. Cayuga Street, Ithaca, NY 14850, (Phone) 607-273-6343.
A guide to the changing composition, character, and tastes of the U.S. public, with uses in everything from math and economics to social studies.

EXTRA!
P.O. Box 170, Congers, NY 10920, (Phone) 800-847-3993
Criticism of bias and imbalance in the media published by FAIR (Fairness and Accuracy in Reporting), 130 West 25th Street, New York, NY 10001, (Phone) 212-633-6700, (F) 212-727-7668, email: fair@fair.org

The Independent Film & Video Monthly
Association of Independent Video and Filmmakers (AIVF), 304 Hudson Street, 6th Floor North, New York, NY 10013, (Phone) 212-807-1400, (F) 212-463-8519
The Independent includes listings of happenings in independent film and video including a back issue titled "Media in the Schools."

Media-Culture Review
77 Federal Street, San Francisco, CA 94107, (Phone) 415-284-1420, (F) 415-284-1414 email: alternet@alternet.org.
A quarterly newsletter of news, opinion and essays examining media policy issues and the impact of new technologies on the practice of journalism. Published by the Institute for Alternative Journalism (IAJ). (See "Organizations in the United States")

Zillions (previously Penny Power)
Subscription Department, P.O. Box 51777, Boulder, CO 80323-1777 (Phone) 800-234-2078.
This shows real ads, how they are put together, who they are aimed at, and how they work.


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