ITVS campaigns are coordinated outreach and education efforts that galvanize national dialogue and community action on today’s most pressing social issues. Campaigns feature a dynamic range of program activities, Community Cinema events, partnerships with public television stations and national, local and regional organizations, and innovative new media content.

Women and Girls Lead

Women and Girls Lead is an innovative public media initiative designed to focus, educate, and connect women, girls, and their allies across the globe to address the challenges of the 21st century.

Country Boys

Country Boys is a universal coming-of-age story told through the eyes of Chris and Cody, two teenage boys struggling to find meaning and direction as they grow up in one of America's poorest regions, the Appalachian hills of Eastern Kentucky. Filmed over three years, this new series documents the lives of these boys as they journey through a world where dreams and reality seldom overlap.

Hip-Hop: Beyond Beats and Rhymes

Hip-Hop: Beyond Beats and Rhymes takes an in-depth look at manhood in rap music and hip-hop culture — where creative genius, poetic beauty and mad beats collide with misogyny, violence and homophobia.

A Lion in the House

A Lion in the House follows five children as they fight cancer with the help of their families, nurses, and doctors. This series spans six years to chronicle how families respond to crises, how courage is found in unlikely places, and how the humor and energy of youth can be powerful medicine.