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Managing Director of Distribution and Audience Development

Reports to: Vice President and Senior Vice President of National Productions and Strategic Partnerships

JOB SUMMARY: The Managing Director (MD) of Distribution and Audience Development serves as an integral member of the senior leadership team and develops and executes ITVS’s multi-platform distribution, campaigns, engagement, and station relations strategy. This position represents ITVS programs and services to the public television system, increasing the stations’ value and connection to their communities and audiences.

The position oversees three units: station relations, campaigns, community engagement, and broadcast and distribution of ITVS-funded content to the system. As a senior ambassador for the organization, the MD of Distribution and Audience Development builds and maintains relationships with key stakeholders and public television stations and sets the internal integrated station relations strategy.

The position reports jointly to the Vice President and the Senior Vice President of National Productions and Strategic Partnerships. The MD works closely with senior leadership from Communications and Programming.

RESPONSIBILITIES:

Programming Distribution (30%)

  • Develop and oversee a multi-platform distribution strategy to advance ITVS’s content through public television series (e.g., Independent Lens, POV, American Masters, Frontline) and single-program distribution, using television, online, and engagement platforms, including thematic campaigns, to develop and retain audiences for ITVS-funded programming
  • Work closely with the Content Strategy Team to revaluate content to support distribution and placement strategies, managing current and projected distribution portfolio in service of advancing ITVS’s position as a leader in presenting diverse and independent content
  • Analyze audience data and produce audience profiles to inform broadcast, distribution, and marketing and communications strategies
  • Provide viewership targets for broadcast premieres using industry ratings standards
  • Secure distribution for ITVS-funded programming on multiple platforms, overseeing rights exploitation in first/second windows
  • Maintain communication and relationships with filmmakers, public television series, and distributors surrounding distribution and audience data

Audience Development (40%)

  • Develop a model and high-level integrated strategy incorporating ITVS’s portfolio of programming and services, including campaigns and engagement, to improve our position as leader in public media
  • Cultivate and maintain relationships with public television station general managers, public media senior leaders, programmers, and others to secure and maintain carriage of Independent Lens — an ITVS-PBS co-production — and other key programs in top markets nationwide
  • Work closely with the MD of Marketing and Communications to build viewership of Independent Lens and other series
  • Represent ITVS at stakeholder convenings ranging from programmer conferences to the Major Market Group/Public Development Conference

Leadership & Team Development (30%)

  • Lead organizational development activities and help define strategic priorities as a member of the senior leadership team
  • Manage the 10-person team executing station relations, distribution, campaign, engagement strategies; oversee day-to-day activities, including budgeting, planning, and staff development
  • Promote a culture of high performance, continuous improvement, and a commitment to quality
  • Mentor and develop staff through a supportive and collaborative approach

QUALIFICATIONS

  • 8 or more years of experience in a senior management role
  • Extensive experience in public broadcasting, television, or other non-profit or public policy organization with constituent/member services
  • Demonstrated experience and leadership in managing a comprehensive, multi-platform strategic plan to advance an organization’s mission and goals
  • Excellent analytical skills, with a track record of translating data and other variables into strategic thinking into action plans and output
  • History of proactively building productive relationships with key stakeholders
  • Experience in building, mentoring, and coaching a team of communications specialists
  • Excellent judgment and creative problem-solving skills, including negotiation and conflict-resolution skills
  • Excellent and persuasive communicator with exceptional written, oral, interpersonal, and presentation skills
  • Energetic, flexible, collaborative, and proactive; a positive and productive team leader

TO APPLY: Please e-mail resume and cover letter to jobs@itvs.org with Managing Director of Distribution/NAME in the subject line. No calls please.

ITVS is an equal opportunity employer.

Sr. Interactive Producer

Department: Marketing & Communications
Reports to: Director, Interactive

JOB SUMMARY: The Sr. Interactive Producer leads all activities for the Independent Lens website on PBS.org, including strategy, design, development, resource management, and editorial. He/she works closely with department leadership, cross-departmental teams, and external stakeholders to ensure strategic objectives are kept in focus, digital properties are kept on brand, goals are met, progress is communicated, and projects are completed on time and within budget.

The Sr. Producer additionally manages other concurrent digital projects as needed, and provides expertise around web metrics and analysis, short-form web video strategy and distribution, and web technology trends. The Sr. Producer must be comfortable working in an environment that requires strict adherence to broadcast deadlines, as well as flexibility to respond to an evolving media landscape; a skilled project manager and problem solver; and have an amazing eye for detail.

RESPONSIBILITIES:

  • Own Independent Lens site management, including brand alignment, editorial schedule, feature creation, series blog, site development, QA, and resource allocation
  • Oversee interactive editor and contract front-end web developer
  • Collaborate with marketing team on social media series strategy and content brand strategy for other non-ITVS digital properties
  • Effectively manage partnership with PBS Interactive, stay up to date with product updates and requirements, promote/share info about IL and ITVS work
  • Be responsive and manage resources effectively for institutional online and digital needs including thematic campaigns, Community Cinema screening program, and executive reporting support
  • Work with web team managers to determine and champion best practices for unit
  • Perform high-level tracking of ITVS web property metrics, make strategic recommendations based on discoveries, work with key staff to provide meaningful reports to inform verticals and goals
  • Support institutional growth and workflow refinement through use of technology infrastructure systems, including CMS usage and development, digital asset management, enterprise project management, and databases
  • Manage R&D for team in support of institutional digital development, such as closed captioning implementation, responsive web design, and SEO

REQUIREMENTS:

Candidate must be a flexible self-starter with meticulous attention to detail. Other valued skills include working well under tight and frequent deadlines, good time management, excellent communication skills and an awareness of diversity issues. ITVS seeks a creative, open-minded, adaptable team player with a good sense of humor.

  • 3-5 years managing digital projects and teams with a media and/or marketing focus
  • Thorough understanding of interactive media, ability to navigate through and lead projects using new technologies and methodologies
  • Ability to lead and prioritize short- and long-term projects while maintaining flexibility to absorb time-sensitive requests
  • Familiarity with asset management and production, rights management, and online accessibility requirements
  • Experience with both waterfall and agile development methodologies
  • Familiarity with project management systems and databases, FileMaker a plus
  • Basic PhotoShop, HTML, FTP, video encoding, and Microsoft Office skills
  • Film and/or public media background preferred

TO APPLY: Please e-mail resume and cover letter to jobs@itvs.org with Sr. Interactive Producer/NAME in the subject line. No calls please.

ITVS is an equal opportunity employer.

Marketing Project Associate

Department: Marketing & Communications
Reports to: Sr. Manager, Marketing & Publicity

JOB SUMMARY: ITVS is looking for a Marketing Project Associate to assist with marketing campaign strategy and execution — from creative brief to launch! This entry-level role is for a marketing professional who can work independently, think critically, and apply basic marketing principles to project work. You’ll be responsible for various aspects of marketing campaigns for our Emmy Award-winning series Independent Lens, as well as various ITVS funded films and digital projects. This candidate should have a strong desire to learn and grow in a marketing role and the ability to adapt to a fast-paced ever-changing media space.

RESPONSIBILITIES:

  • Work closely with the Sr. Manager of Marketing and Publicity to develop solutions that meet marketing campaign objectives while supporting ITVS programming initiatives
  • Take on a range of projects related to consumer marketing including season launch planning, tracking, and management
  • Devise and implement campaign strategies and project timelines working within AtTask project management system
  • Develop solid understanding of primary and secondary audiences and consumer target motivations and characteristics
  • Work with Sr. Manager of Marketing and Publicity to analyze campaign ROMI and ROI
  • Work with other divisions within ITVS to facilitate material and exchange of information
  • Maintain and manage creative and publicity deliverables lists and help develop strategies for on and off-air promotional campaigns for radio, print, and online
  • Create and archive past promotional campaigns
  • Coordinate and manage promotional team meetings with producers and multi-disciplinary team members
  • Solicit screeners and materials for programs to inform internal stakeholders during creative and marketing/publicity development
  • Support administrative duties for the Marketing and Publicity department (preparing mailings, hand-outs, presentations, reports, conference calls, organizing events, etc.)

REQUIREMENTS:

  • College degree, combined with 2 - 4+ years of professional experience. Experience in marketing/communications/advertising in one of the following areas: broadcast or cable network, public media, marketing, advertising agency, or brand management is strongly desired
  • Basic understanding of marketing concepts, creative development processes (creative brief, working with creative directors, media buying and planning)
  • Project management skills with experience in project management software highly desirable
  • Ability to review creative concepts and provide detailed follow-through on campaigns
  • Direct experience in the consumer discipline, consumer promotion, and entertainment industry is a plus
  • Knowledge of public media system is a plus
  • Excellent communication (verbal and written) and interpersonal skills are essential
  • Commitment to quality, accuracy, and consistency including adherence to brand standards
  • Social media acumen is a must
  • Ability to work and thrive under pressure in a fast paced, deadline driven environment while maintaining a positive attitude and sense of humor
  • Strong interest in the entertainment and media industries, including film, television, documentaries, and online
  • Must have the legal right to work in the United States

TO APPLY: Please e-mail resume and cover letter to jobs@itvs.org with Marketing Project Associate/NAME in the subject line. No calls please.

ITVS is an equal opportunity employer.

Business Development Manager

Department: Business
Reports to: Business Development Director

JOB SUMMARY: The Business Development Manager works closely with the Business Development Director in order to identify, strategize, manage, and secure new business opportunities that will support ITVS's long-term business development goals. In particular, the Business Development Manager will work with the BDD and a cross-functional team to develop and implement a growth strategy for public media's leading social TV platform OVEE. This job is an opportunity to be involved in building a unique social TV platform that will fuel the power of media to engage, educate, and connect communities.

RESPONSIBILITIES:

  • Develops, documents, and manages business development systems in order to track and report on potential clients, contracts, projects, and success stories
  • Works closely with Business Development Director to identify, cultivate, and secure OVEE partnerships within the public broadcasting system and beyond
  • Participates with the BDD and integrated strategy team to develop the OVEE business strategy, incorporate OVEE into ITVS programs and services, and drive the creation of new OVEE services, and platform functionality
  • Becomes proficient in the OVEE platform to support business development and strategic initiatives
  • Manages a portfolio of screening events and initiatives with high profile partners
  • Conducts research and analyzes customer data to inform platform development, partnership development, and business strategy
  • Develops and delivers quality presentations at events and for OVEE potential partners
  • Attends industry events to represent OVEE and gather information on market and creative trends

REQUIREMENTS:

  • BA or equivalent experience; MBA or MPA a plus
  • Minimum 7 years relevant work experience
  • Outstanding planning and project management skills
  • Highly organized, detail oriented, and proactive individual
  • Strong public speaking, written communication, and presentation-design skills
  • Demonstrated sales and relationship management experience
  • Fluency in social media and other marketing, outreach, and promotional tools and strategies
  • Excellent analytical skills
  • Proficient in Excel, Word, and PowerPoint. Basic knowledge of Filemaker and project management software a plus.
  • Passionate about the potential of media to make an impact
  • Ability to thrive both in an independent and collaborative team environment, and multi-task and work under deadlines

TO APPLY: Please e-mail resume and cover letter to jobs@itvs.org with Business Development Manager/NAME in the subject line. No calls please.

ITVS is an equal opportunity employer.

Spring/Fall, Summer Semester Internship (college credit or unpaid)

Term: Full-time (8-10 weeks); at least 15 hours/week
Reports to: Department Manager

JOB SUMMARY: ITVS is seeking interns to support activities in the programming, production, communications, and business affairs departments. In addition to gaining hands-on work experiences, the interns will attend organizational and community engagement events, view producer rough cuts, and participate in staff activities. The interns will observe how programs are evaluated, managed, and distributed to reach the widest audience. The ideal student intern is passionate about documentaries, marketing engagement, outreach, social media technology trends, and other facets of public television and media. Based on the interests of the student, the intern will be assigned to a specific department.

RESPONSIBILITIES:

  • Support the program proposal process (Programming)
  • Help with outreach and community engagement events (Communications)
  • Draft web content, blog entries, and social media postings (Communications)
  • Compile and edit video footage from event organizers for publishing on ITVS YouTube and blog platforms (Communications)
  • Support the execution of marketing projects and campaigns (Marketing)
  • Assist with the compilation of quarterly department metrics (Marketing)
  • Measure the reach and efforts of ITVS’s various social networking platforms and offer suggestions on how to increase impact (Marketing)
  • Strategize and execute social media campaigns to drive tune-in and increase engagement around the weekly Independent Lens broadcast (Marketing)
  • Electronic research of copyrights and intellectual property matters (Business Affairs)
  • Assist in organizing files, media, and updating electronic information (All departments)
  • Provide support as needed (All departments)

REQUIREMENTS:

  • Enrolled in school with a focus on film, broadcasting, sociology, public policy, or marketing
  • Detailed, organized, curious, and self-directed
  • Computer, software, and social media skills as they relate to job responsibilities
  • Eager to learn and contribute to a nonprofit media organization

TO APPLY: Please e-mail resume and cover letter to jobs@itvs.org with Intern/NAME in the subject line. No calls please.

ITVS is an equal opportunity employer.

Social Media Intern for Women and Girls Lead Global

Term: 16 hours/week

About Women and Girls Lead: The Women and Girls Lead (WAGL) combines documentary films, strategic communication promotion, in-country content production, facilitated film screenings and other engagement activities to bring social change. The goal of the project is to use powerful storytelling and transmedia strategies to improve the lives of women and girls in nine countries and reduce gender inequality by helping create knowledge, attitude, behavior, and policy change.

JOB SUMMARY: ITVS is seeking a social media intern to help publicize upcoming film screenings and engagement activities in Kenya, Peru, Bangladesh, Jordan, and India using in-country social media platforms. The intern must be available and flexible to work in San Francisco and remotely with the country coordinators across time zones. The ideal intern is proactive, disciplined, creative, and self-directed.

RESPONSIBLITIES:

  • Research and develop stories and multimedia content to post on Facebook pages and Twitter feeds from all five countries
  • Blog about gender issues and engagement events in the five countries
  • Develop creative, strategic ways to use calls to action and crowd-sourcing to increase social media traffic to Facebook and Twitter
  • Support the engagement and outreach strategy as managed by the ground coordinators

REQUIREMENTS:

  • Experience with social media platforms such as Facebook, Twitter, Pinterest, Instagram, Tumblr, and in-country social media platforms
  • Strong interest in gender equality, sophisticated about cultures and languages, and passionate about the power of documentaries and social media (community engagement and publicity, a plus)
  • Must be a student currently enrolled in an academic program

TO APPLY: Please e-mail resume and cover letter to jobs@itvs.org with WAGL Intern/NAME in the subject line. No calls please.

ITVS is an equal opportunity employer.